Aloha is a Way of Life

Aloha is a Way of Life as a design is inspired by the narrative change that must take place in the mindset of the average westerner. Seeing Aloha as a "brand" and something to "capitalize" on is the foundation of all disenfranchisement, cultural appropriation, and misunderstanding related to Hawai'i and Hawaiian culture. 

When wearing this design, we pray that you embody the sacred power of aloha in your life. We aspire to inspire within you the necessity of being, living, and giving Aloha as YOUR way of living. From the self-love you possess, to the love you give others and how you interact with the outside world, may ALOHA be a lifestyle for you rather than just a word used for personal interest. 



You've now found the staple t-shirt of your wardrobe. It's made of 100% ring-spun cotton and is soft and comfy. The double stitching on the neckline and sleeves add more durability to what is sure to be a favorite!  

• 100% ring-spun cotton
• Sport Grey is 90% ring-spun cotton, 10% polyester
• Dark Heather is 65% polyester, 35% cotton
• 4.5 oz/yd² (153 g/m²)
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center
• Blank product sourced from Bangladesh, Honduras, Haiti, Mexico, or Nicaragua

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!